A little about Mary Jarman...

In 1987, Mary Jarman founded MJ Marketing to help clients put the customer at the forefront of their decision making.  


Being a seasoned veteran of the research industry with over 35 years of experience on both the client and consulting side, Mary has helped hundreds of clients take their customer's input and relay it into actionable insights.

Qualitative Research Experience

  • As a moderator, Mary is well versed in leading edge, advanced qualitative techniques necessary to research issues surrounding brand and product strategy. 
  • Mary has personally conducted thousands of in-depth interviews, focus groups, ethnography and ideation sessions, with both consumers and professionals, and is the moderator of choice for many of her clients. She has trained moderators in US, Europe and China to ensure common techniques are used across the globe for consistent analysis.


Quantitative Research Experience

  • Mary has conducted brand trackers and satisfaction surveys for several university and travel partners.  Having the correct sample is critical to having actionable insights. 
  • Mary also has another company, MarketPulse, that conducts large scale automotive clinics.


Consultancy

  • Besides moderating, Mary has developed “best practices” for clients in the areas of ethnographic research, copy testing and tracking, and, for one client, helped define the research process for ad development and product development. 
  • Mary has helped her clients make their research more streamlined, by saving both time and money. But, more importantly, she has guided them in collecting strong consumer insights to aid in their business decisions.
  • Mary has been brought into companies to understand the communication (or lack of) between departments or reasons for low workplace satisfaction survey results.


Background

  • Mary received her BSIM in 3 years from Purdue University where she was honored with being First Runner Up to Outstanding Person of Purdue. 
  • She then went to work at Chrysler Corporation as their first management trainee in Marketing. While at Chrysler, she earned her MBA from Wayne State University. 
  • Prior to establishing her own consulting business, she worked at General Motors in various functions of Advertising, Marketing, Research and Planning. 
  • She also serves on the Board of Directors for ArtOps and Detroit Chamber Winds and Strings 

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